Josephine Pan is a Manager of Marketing Effectiveness team at Verizon, leading the optimization initiative in the Marketing team. She has over seven years of work experience in statistical modeling and analytics, covering a wide range of marketing measurement and macro-economic topics. Before she joined Verizon, she worked at GroupM/Gain Theory as Senior Manager for five years and was major contributor to all aspects of marketing analytics services - marketing mix modeling, optimization, client engagement etc and other types of modeling analysis. Prior to GroupM, Josephine worked as an Economic Analyst for a boutique consultancy in New York, reporting economic trends between China and the United States.